How To Make Facial Hair With Makeup
Women's 1970s makeup was diverse. It gave a nod to retro smoky optics and skinny brows, revolved around the glitter brawl of decadent disco, and pogo-ed into avant-garde punk. From the barely-there natural looks to super glam sheen, the makeup trends in the 1970s were as opposite as you could get. Hither's our guide to the makeup colours and looks of this decade.
Influences on 1970s Makeup
Women'southward Lib
Women'southward liberation and feminism were growing in ability.Consequentially, it had an impact on advertizing and the cosmetics manufacture. The most radical feminists were for the abandonment of makeup as they felt it objectified women. Sales of cosmetics in the 1970s fell flat, so advertisers had to change grade to make the most of it.
Never one to miss a trick (or a potential sale), brands started to steer away from old-fashioned portrayals of women as sex objects and home-makers to appeal to the new independent woman.
Information technology had its successes, including Revlon's fragrance Charlie, launched in 1973. The advertizing was the kickoff to feature a woman in trousers – aimed at the sassy, independent woman. It was a best seller. Subsequently, other companies followed accommodate with their scents for "the liberated woman".
Going Natural
Feminism and wearing makeup was a paradox for the liberated woman. She didn't desire to be seen as a sex object, but why shouldn't she wear makeup?
For many women, wearing makeup had been ingrained into the psyche since nativity. Information technology resulted in consumers wanting more natural products, believing that beauty is from within and not painted on.
Consequently, the beauty industry was happy to provide products described as natural, barely-there or invisible. Information technology was a clever sidestep, allowing a woman to keep wearing makeup and buying the products.
There was as well an interest in cocky-improvement and well-being. More than women were taking annotation of the ingredients in products and how to better their health. The cosmetic brands responded past emphasising the so-called natural ingredients in their products.
Nostalgia
Nostalgia was a big trend, especially for the looks and styles pop from the 1920s to the 1950s. For instance, in the first half of the 1970s, there was a 1920s revival .
Period films like The Male child Friend (1971), The Great Gatsby (1974) and The Great Waldo Pepper (1975) brought the 1920s alive. They inspired doll-like faces with smoky eyes and skinny brows. Makeup brands (including Revlon and Mary Quant) used a 1920s-inspired look in their corrective adverts.
Similarly, the 1940s was also looked dorsum on with fondness. All the same, the 1970s makeup take of the 1940s was more a nod to the main trends of that era, rather than being a direct copy.
It was also a fashion for advertisers to spring on board the nostalgia train, ultimately to sell products.
Films
Films were as influential as ever on fashion – and those set up in the 1920s and 1930s helped inspire the Fine art Deco revival. One film that had a significant touch on on both the Art Deco revival and the pre-punk brigade was Cabaret (1972). It was a tale of divine decadence and androgyny in 1930s Berlin clubland. In that location was black and white styling, a boyish girl in massive false eyelashes and a human in loads of makeup.
Saturday Dark Fever (1977) and its best-selling soundtrack by the Bee Gees contributed to broaden disco'due south popularity. It was the dance craze of the mid-1970s onwards until it fell out of style at the stop of the decade.
Music
Disco was decadent, with glittery, glossy and shimmery makeup designed to be seen. In the mid-1970s, American makeup artist Fashion Bandy utilised the boogie-nights await of smoky eyes twinned with carmine lips, giving it his marker and techniques.
Donna Summer was the disco queen and e'er looked glamorous. Other singers that inspired makeup (and hair) include Debbie Harry (with those cerise lips), Cher and, subsequently in the decade, punk mistress Siouxsie Sioux.
While disco was sexy and brazen, punk was the music upstart of the decade. Punk seemingly crashed out of nowhere. It was initially a backlash to the difficult social and economical situation of the 1970s, particularly for the young. Nonetheless, it was non only a audio, only a lifestyle.
The makeup was highly expressive, worn by men and women alike. The harsh facial makeup was intentionally aggressive and included unnaturally pale skin with dramatic optics, brows and cheeks. It was provocative, ferocious and tribal.
Television
Charlie'south Angels (1976-81) showcased the talents of Farrah Fawcett, Kate Jackson, Jaclyn Smith, and Cheryl Ladd – all influential when it comes to pilus and makeup. They were traditional sex symbols but also sassy with mental attitude and freedom.
Not but did they adorn our screens, but the ladies featured on the cover of magazines galore. Young women and girls everywhere wanted to copy their style.
Other strong female icons of 1970s television include The Bionic Adult female (1976-8). Television as well gave women access to trend-setting pop stars via programmes like Pinnacle Of The Pops .
Makeup for Women of Color
During the 1970s, the makeup needs of women of colour started to be better recognised. It led to the launch of new makeup brands for black women. For instance, Fashion Fair cosmetics debuted in 1973 and had adverts featuring Natalie Cole, Aretha Franklin and Diahann Carroll.
In 1974, modelBeverly Johnson appeared on the cover of American Vogue – the first time an African-American woman had been on a mainstream fashion magazine. Additionally, more black and ethnic women started to be seen in advertisements.
Established brands also started to aggrandize their ranges to include makeup for darker pare tones. Avon was way ahead of other brands. For case, information technology had black female representatives in the 1950s selling to its black customers. Avon and so progressed to using women of color in its international adverts, rather than just white models.
1970s Makeup Elements
Foundation
Having a sheen or pearlescent glow to the peel was popular – all part of the natural, youthful look. Heavy foundation was not part of the natural wait either, making sheer products popular.
Blusher
Everyday blusher was quite natural throughout the decade in both awarding and the colours used. From the mid-1970s onward, blusher could exist applied more prominently with defined stripes on each cheek, sometimes from the temples down.
Blusher came in diverse formulations, including powders, gels (like Charles of the Ritz gel cheek pomade) and creams (Yardley's The Apple Polishers ).
Having a tanned look was popular. Bronzer was practical all over the face to create a gentle sun-kissed expect.
Eyeshadow
Blues, greens, earthy tones and purpleswere the popular colours. White and silverish eyeshadow added highlight under the eyebrows.
Eyeshadows could be matte, only a pearlescent or iridescent sheen was highly stylish – illustrated with words like "frost" and "velvet".
Formulations included pressed powder, liquid and creams:
- Foam eyeshadow came in small-scale pots, in stack tubes (offering various stylish shades) or every bit a stick (like a lipstick).
- Liquid eyeshadow – came in squeezy tubes and tubes with a castor applicator.
- Pulverization eyeshadow – came as loose powder in tubes with a sponge applicator or as pressed powder in a pot. Compacts with several colours were also available.
- Center crayons– looked only like a child'due south colouring crayon. Bachelor from several brands, including Max Factor, Boots 17 and Revlon.
The darker eye crease, and so definite in the 1960s, connected into the 1970s for some makeup looks. However, it was now blended to create a soft depth with a cat-similar or almond shape. Interestingly, many women didn't use a pucker color, preferring ane colour all over the lids with an optional light shade under the brow.
There were no hard edges or unblended lines in 1970s makeup (except for punk). It was soft and shimmery.
Eyeliner
Eyeliner might not be worn by those who favoured a more than natural await. Otherwise, eyeliner could be worn on the upper and lower lids as required.Punks, goths and the new wave ground forces favoured a heavy and well-defined approach.
Eyeliner came in pencil, as well as liquid formulations with an applicator. For case, Yardley's Easy Liner came in black, bluish, green, gray, burgundy, and brown.
White eyeliner worn direct behind blackness or blue eyeliner on the upper eyelid was pop with younger women and teenagers.
Eyebrows
Fashionable brows were thin to medium in thickness. Pencil sparse browswere reminiscent of the Art Deco skinny forehead, as seen on Liza Minnelli in Cabaret .
Mascara
The old block mascaras of previous decades had at present given way to the tube-and-wand mascaras. They came in various colours, including black, dark-brown, blue, dark-green, and greyness. Brighter colours were also made, like turquoise, raspberry and lavender.
Mascara was worn co-ordinate to the tastes of the individual. For case, it could exist applied liberally to both the upper and lower lashes or have a more subtle application. It also depended on whether the makeup was for daytime or going out.
Some women all the same wore false eyelashes. However, the fashion for large and extravagant simulated lashes had been left in the 1960s. A more natural arroyo was at present favoured.
Lipstick
Deep fruit colours like plum, mulberry and cranberry were stylish in the early 1970s. Pastel shades like peach, raspberry and pink were worn throughout the decade. Earthy colours and nudes were also pop –a role of the more natural look.
Cerise lipstick fabricated a comeback in the early on 1970s, thanks in part to nostalgia for the 1920s and 1940s. It was also pop in the later 1970s.
Lipsticks with a sheen were fashionable throughout the decade. For lipsticks without enough sheen, a lip gloss was practical over the top.
Lip liner shaped and divers the lips. Notwithstanding, it was not visible once the lipstick or gloss was applied. The same colour liner every bit lip product was used then it did not stand out.
Lip Gloss
Super shiny lip gloss was highly stylish and marketed in detail to teens and younger women. Gloss came in various sheer colours, including pinks, plums, nudes and clear.
There was also a bit of experimentation with flavoured lip gloss , albeit with mixed success. Popular flavours include fruity tangs, mint, and food items similar chimera gum and cola.
While glosses did come in pots or tubes with an applicator inside the lid, the rollerball applicator was peculiarly trendy. Rollerball products included Bonne Bell Lip-Smackers and Maybelline's Kissing Potion.
Smash Polish
Nail smooth was available in a rainbow of colours, from light to dark. There were also various finishes available, including glittery and pearlised. Still, north ails did not have to be brightly coloured. They could also exist left natural or simply painted with a touch of clear gloss.
The French Manicure was created in the mid-'70s by Jeff Pink, founder of Orly, inspired by the Parisian models who rubbed white pencil under their nail tips.
Nails were manicured with a rounded tip. Square nails as well started to come into faddy, possibly inspired past Cher.
New products and application methods came in for simulated nails (like plastic nail tips) via the manicure bars and beauty salons for those who could afford it.
The Suntan
Having a suntan was in and all the rage. Information technology started in the 1920s and had remained in faddy ever since.
People liked a suntan, spurred on by the healthy glow associated with leisure time and beach holidays. Similarly, tanning was encouraged by the sun-kissed look of the skateboarding and surf riding California crowd, tanned models in magazines and influential women such as Farrah Fawcett.
Suntan products accelerated the tanning process rather than protect the pare. Likewise, tanning beds were becoming more usually available to the public in commercial tanning studios.
Many women (and men) used to sunbathe only smothered in baby oil – and using foil reflectors under faces was not unheard. Yup, skin BBQs were taking place on sunny beaches at abode and in every package vacation destination!
Affordable package holidays took off in the 1970s, meaning many more than families in U.k. could get somewhere for holiday sunshine.
Sunday Damage
Reports were reaching the media about the impairment acquired by sunbathing. Dermatologists were starting to meet the skin damage done to the sun worshippers of the 1930s and 1940s.
After, the beauty industry responded by making tanning lotions with more than sun protection. It as well made products to annul sun harm. Interestingly, the sunday protection gene (SPF) rating system – still used to this day – was implemented during the 1970s.
Still, despite knowing most the danger of excessive tanning, or the links made to cancer, many people just ignored the warnings and carried on sunbathing without due intendance.
1970s Makeup Fads & Trends
There were a couple of short-lived fads or trends in the 1970s, including:
- 1971 – the highly painted doll face, inspired by the Art Deco revival.
- 1972 – the Walt Disney princess wait, afterward makeup artist Barbara Daly created a Snowfall White look for Vogue using Mary Quant makeup.
- 1975 – The Pierrot. It included a heavy mask-like foundation and a Cupid's Bow mouth. British Faddy created the await for the Christmas cover.
Find Out More
- Women'southward 1970s Hairstyles: An Overview.
- Pilus and Beauty Adverts from the 1970s.
Sources:
Corson, R. (2004). Fashions in Makeup: From Ancient to Modern Times.Peter Owen.
Inness, Sherrie A. (2003).Disco Divas: Women and Popular Culture in the 1970s. University of Pennsylvania Printing.
Jones, G. (2010).Dazzler Imagined:A History of the Global Beauty Industry. Oxford University Printing.
Sherrow, V. (2001). For Appearances' Sake: The Historical Encyclopedia of Good Looks, Beauty and Training.Greenwood Press.
Source: https://hair-and-makeup-artist.com/womens-1970s-makeup/
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